| A SAMPLING OF PAST INITIATIVES |
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Samsung Memoir Presents Rock Prophecies
- Secured sponsorship for film festival tour of award winning independent film Rock Prophecies, a documentary that explores Robert Knight’s amazing career in rock photography and follows him on his quest to help the bands of today become the Rock Legends of tomorrow.
- Went on to PBS broadcast and significant success on Netflix as indie film.
- Includes exclusive footage of Sick Puppies and Tyler Bryant, who we also secured additional sponsorship dollars for their individual club tours.
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American Express VIP Experience
- Secured cash sponsorship plus increased ticket package valuation that included merchandise package and attendance to multiple VIP events prior to the actual Crossroads Guitar Festival 2010, Toyota Park, Chicago.
- Customized American Express VIP experience for cardholders by developing and managing VIP Reception with main stage artists performing at the Hard Rock in downtown Chicago and catered by celebrity chef plus huge hospitality tent on site with Vintage guitar displays and gourmet foods.
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Linkin Park Projekt Revolution
- Event concept and asset creation of festival components that defined Linkin Park’s tour Projekt Revolution.
- Secured 4 sponsors in two weeks that financed the actual festival experience and became most popular summertime touring festival.
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P. Diddy Presents The Bad Boys of Comedy
- Paired together the persona of P Diddy and the Crown Royal/Diageo brand under creative broadcast initiative by comedy genius Walter Latham, of Kings of Comedy fame.
- This pairing resulted in successful broadcast and DVD sales.
- Ultimately led to the current mega success partnership of Diddy and Ciroc Vodka, another Diageo property.
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Crown Royal Comedy Soul Fest
- Facilitated partnership between Diageo and Latham Entertainment of Kings of Comedy fame, resulting in Crown Royal Comedy Soul Fest and a strong 6:1 ROI.
- Grew initial sponsorship into massive and extremely successful 3-year program with multiple Diageo brands’ participating across multiple tours and events produced by Latham Entertainment.
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Master Card Priceless Edge
- Consulted and executed MasterCard’s Music Intern initiative … all as support to their “Priceless” advertising campaign.
- Included set up of instructors/music industry executives and courses, housing and road trips for the lucky winners of the Priceless Edge summer intern program.
- Culminated in working the Lollapalooza Festival during the day and enjoying event and special backstage benefits in the evening.
- Rated one of the top Priceless Edge programs from start (writing essay to win a slot) to selection of winners and execution of their internship and concert experience.
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Rolling Stone Authentic
- Created the Rolling Stone Authentic brand for official Rolling Stone magazine covers and ultimately promotional tool for driving new subscriptions.
- This entailed developing manufacturing and distribution partners for posters and limited edition prints, calendars and other products, using Rolling Stone covers.
- Resulting in and top selling poster against all categories for Wal-Mart 2008 and ongoing business model for another 5 years.
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