Crossroads Guitar Festival 2004

Inaugural event launched in Dallas, TX June 4-6, 2004…a unique 3-day music festival conceived by Eric Clapton, bringing together the most admired guitar players in the world with Guitar Center Village of exhibits, clinics and master classes by top guitarists, creating a unique bridge between fans and musicians. 
The weekend culminated with a benefit concert in the Cotton Bowl Stadium with Carlos Santana, Neal Schon, Steve Vai, B.B. King, James Taylor, ZZ Top, Jeff Beck, Eric Clapton and many more.  All proceeds benefited Mr. Clapton’s internationally recognized Crossroads Centre Antigua, providing service to individuals suffering from the effects of addiction.

Our Role
Conceptualized created and managed all aspects of the Crossroads Guitar Festival including Guitar Center Village (participants/manufacturers/ production), overall event sponsors, marketing and promotion.

Responsible for securing many top musicians to perform on multiple Village stages, including John Mayer and JJ Cale who Mr. Clapton joined on stage.

Created a world-class event, raising sponsorship funds and strategic alliance partners to maximize event exposure and offset expenses, while funding Crossroads At Antigua Foundation a 501-(c)(3). Created a complete marketing platform to build the Crossroads brand while aligning title sponsor SBC with some of the world’s most legendary musicians, maximizing their exposure in a cause related platform. 
Successes in developing new customer base for high speed Internet service, while rewarding existing clientele via a promotional streaming opportunity (significant measured ROI).
Secured deals to stream and simulcast Live event via Yahoo and Sirius Satellite Radio launching awareness around other fund raising aspects:
1) Christie’s Auction of Clapton Guitar Collection: June 24, 2004 raised $5 Million USD
2) DVD release: November 9, 2004 continues to raise revenue via 9 X Platinum sales.
3) PBS broadcast premier: December 1, 2004 and continued as national fundraising program.

National airing of concert on PBS
Every major network carried coverage June 4th – 6th
Total running time = 1:04: 51.
Total media impressions (print only): 62,859,645.
Media Clips – US Story Count: 58, total running time: 1:00: 49.